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How it works?

This template will help you plan your digital advertising budget and compare your projected budget with what you actually spend. Simply fill in your projected expenses for the corresponding time periods and categories, and totals will automatically be calculated. Then, update actual expenses to identify whether you are over or under your projected budget. 
 
Digital Advertising Budget Template Instructions

Template Instructions

Template instructions are provided in the first worksheet tab of the Excel spreadsheet and provide in depth explanations of the categories and subcategories. Links to more information are also provided to better understand Search Engine Marketing categories including Search and Display Networks as well as Remarketing. Social media advertising links are also provided for each network.